Black and white silhouette of a consulting logo for Citrine Endeavors

  Welcome to

Your sales team isn’t selling… and you don’t have the time to fix it.

We step in as the strategic leader your team is missing—building structure, coaching reps & experts, and elevating performance so you can finally step back and lead confidently.

Sales and delivery keep clashing… and customers feel the disconnect

We rebuild alignment across teams, tighten solution design, and create a shared way of working so deals are scoped cleanly, delivered smoothly, and customers feel fully supported.

You’re scaling fast, but flying blind

We bring clarity, structure, and accountability by refining your sales rhythm, strengthening reporting, and aligning your team around the numbers that truly drive growth.

You know you should be selling bigger deals… but the solutions aren’t landing

We strengthen your positioning, sharpen your value story, and create compelling messaging that elevates your credibility and helps you win higher-value, more strategic opportunities.

Your technical experts are brilliant… but they struggle to influence buyers

We coach experts to speak the language of business value, lead confident customer conversations, and show up as the trusted advisors who actually move deals forward.

Services

How I can help

  • Leadership that aligns strategy, structure, training, and scalable sales success.

    The Fractional Head of Solution Engineering engagement is built for scaling teams that have outgrown momentum-by-luck and need a stronger, more unified way to sell complex solutions.

    Cait steps in as an embedded part of the team, aligning sales, product, and delivery around a clear solution story while coaching talent through the real conversations, deals, and decisions that shape revenue.

    The outcome is a team that sells together with clarity, a scalable sales motion that replaces guesswork, and deals that grow in size, speed, and consistency.

    Click Here to Learn More About Fractional Head of Solution Engineering Service

  • A 90-Day program that turns sales and delivery alignment into scalable revenue and trust.

    The Solution Engine Program is built for complex B2B teams that have outgrown ad-hoc collaboration between sales and delivery and need a clearer, more consistent way to design and position real solutions.

    Cait steps in to repair cross-team friction, redesign how solutions are shaped and communicated, and rebuild shared skills through a mix of strategic audits, custom frameworks, immersive workshops, and hands-on deal support.

    This 90-day experience results in stronger trust, smoother handoffs, and a repeatable solutioning engine that drives scalable revenue, customer confidence, and deals that both close and deliver.

    Click Here to Learn More About The Solution Engine Program

  • 1:1 coaching and cohort training program to sell complex solutions with confidence and clarity.

    The Expert to Edge Coaching Program is built for consultants, senior ICs, and founders whose technical expertise is their greatest asset—but whose confidence drops in sales scenarios.

    Cait will help you decode buyers, frame your value, and master the conversations that turn credibility into influence through a mix of 1:1 coaching, cohort workshops, and real-world practice.

    After this 90-day immersive experience, you’ll have clear messaging, calm authority, and the confidence to be the go-to expert customers trust to drive decisions.

    Click Here to Learn More About the Expert to Edge Coaching Program

  • Map how revenue moves through your organization to identify where strategy, systems, and skills are out of sync.

    The Scaling Sales Diagnosis is built for growing teams that sell complex B2B solutions and need clarity on where their sales strategy and operations are breaking down.

    We conduct a deep analysis of your funnel, messaging, data, and deal patterns to reveal exactly where strategy, systems, and team execution are out of sync and why revenue feels harder than it should.

    You walk away with a clear, prioritized roadmap that strengthens your sales engine, tightens handoffs, improves performance, and creates predictable, scalable growth.m description.

    Click Here to Learn More About The Scaling Sales Diagnosis

Testimonials

My client’s experiences

  • “Caitlin’s preparation and engagement helped me make meaningful progress. I had several ‘aha moments’ during our time together, gaining key insights to kickstart progress.”

    — Chief Technology Officer, Mid-Size Apparel Retailer

  • “Caitlin is an amazing resource. She provides perfect partnership. I know when we partner we will be successful. Her fresh ideas and open mind as well as future framing and customer story framing are second to none.”

    — Transformation Lead, International Hotel Chain

  • “We attempted and failed to achieve for the last 5 years. The engagement model and approach delivered a successful outcome for me and my team. Great interaction and leadership throughout.”

    — Customer Data Director, International Airlines

  • “My thinking is, in general, very chaotic. The process we went through helped organize thoughts into actions and establish a more structured plan. It was refreshing to have that partnership and expertise to go along with the process.”

    — Operations Director, Manufacturing Industry

  • "Our team left the sessions with clarity of the business outcomes we are aiming to produce as well as valuable insights into the solution option space."

    — VP, Head of IT, Healthcare Provider

  • “Caitlin has long established herself as someone who can own large pieces of work and drive outcomes for the business and our customers. Everything Caitlin has a hand in is stronger, smarter, and more effective.”

    — Head of Narrative Design, IT Innovation Lab

  • “Caitlin is excellent at bringing key stakeholders together to work through ambiguity, seek clarification and break down complex tasks to work towards a desired outcome.”

    — Transformation Program Manager, IT Management Consultancy

Reserve an appointment

You’ve got big plans and I am here to help you turn them into real progress. Let’s get clear on what matters most to you and start moving your business forward.

Grab a spot on the calendar and let’s make it happen.

Schedule a Chat