You have the drive and ideas, now you just need the right partner to turn that momentum into a clear, winning strategy.

Black and white silhouette of a consulting logo for Citrine Endeavors

  Welcome to

Services

How I can help

  • Services tailored for small- to medium-sized businesses preparing for generational transitions or strategic exits with clarity, alignment, and momentum.

    I leverage frameworks built on years of success inside fast-moving corporate environments and real transformation wins, customized to your market.

    By blending people, process, customer experience, and technology, I cut through complexity to create actionable strategies that propel you to that next chapter.

  • For organizations ready to elevate their execution, this service delivers Fortune 100-grade strategic clarity, translated into real-world priorities, timelines, and ownership.

    In four weeks, you can walk away with an actionable 12-month roadmap, early momentum from quick wins, and the confidence to lead with focus and follow-through.

  • For teams tackling complex challenges, navigating change, or needing alignment, expert facilitation services transforms scattered thinking into shared clarity and coordinated action.

    In just one to two days, your group will surface key insights, define next steps, and leave energized with a plan they believe in, guided by proven tools and a neutral, strategic hand. This is also perfect for annual planning or team building.

Testimonials

My client’s experiences

  • “Caitlin’s preparation and engagement helped me make meaningful progress. I had several ‘aha moments’ during our time together, gaining key insights to kickstart progress.”

    — Chief Technology Officer, Mid-Size Apparel Retailer

  • “Caitlin is an amazing resource. She provides perfect partnership. I know when we partner we will be successful. Her fresh ideas and open mind as well as future framing and customer story framing are second to none.”

    — Transformation Lead, International Hotel Chain

  • “We attempted and failed to achieve for the last 5 years. The engagement model and approach delivered a successful outcome for me and my team. Great interaction and leadership throughout.”

    — Customer Data Director, International Airlines

  • “My thinking is, in general, very chaotic. The process we went through helped organize thoughts into actions and establish a more structured plan. It was refreshing to have that partnership and expertise to go along with the process.”

    — Operations Director, Manufacturing Industry

  • "Our team left the sessions with clarity of the business outcomes we are aiming to produce as well as valuable insights into the solution option space."

    — VP, Head of IT, Healthcare Provider

  • “Caitlin has long established herself as someone who can own large pieces of work and drive outcomes for the business and our customers. Everything Caitlin has a hand in is stronger, smarter, and more effective.”

    — Head of Narrative Design, IT Innovation Lab

  • “Caitlin is excellent at bringing key stakeholders together to work through ambiguity, seek clarification and break down complex tasks to work towards a desired outcome.”

    — Transformation Program Manager, IT Management Consultancy

Reserve an appointment

You’ve got big plans and I am here to help you turn them into real progress. Let’s cut through the noise, get clear on what matters, and start moving your business forward. Grab a spot on the calendar and let’s make it happen.